When deciding what publishing house i should use i decided i had to do a bit of research, publishing houses tend to only publish once magazine per genre/activity, there also seems to be a equal distribution of magazines are independently publish like Vibe and other like NME that use large corporate publishing houses like IPC. I think for maximum distribution power i would look at using a large publishing house, so i will now look at the difference and potential competition from the two big dogs of magazine publishing in the uk, Bauer and IPC.
IPC only publishes two music magazines and one is the almighty NME and the other is a less well known magazine called Uncut. I dont see NME as competition as its a huge magazine that varies across all genres of music, also due to bit being such a large magazine the article writers varies alot so there isn't alot of continuity ( articles running across multiple issues) This type of article will be present in my magazine giving it the upper hand.However Uncut covers the same genre as me, this could be an issue as a publisher is less likely a magazine that covers the same genre as a magazine that they are already publishing. However Uncut seems to look at the older rock bands/artists.
Bauer publishes two big music magazines, Mojo and KERRANG. Both of these look at the rock genre and leave no space for a magazine like mine, there names are just to big and powerful. Also with these two very successful magazine i would say there would be no need for the publisher to pick up another.
No comments:
Post a Comment